The Pavilion of Ideas, designed by Heatherwick Studio, is a brightly lit cube, which looks quite simple but very fascinating. The highlight of the pavilion is that its looks like a box with thousands of spines that hover without visible support above the ground. The spines have colored light sources on their tops, to which they can form different patterns and images.

"The image can be changed every day or every week. If people love to see David Beckham, we will play Beckham's picture. If Louis Hamilton wins the F1 Championship, maybe we will show Hamilton," said Carma Elliot, British Consul-General in Shanghai. Elliot said the pavilion would have unique effects in daytime, although it looks like it will be much more beautiful at night.

All the spines will wave as the breeze blows. Meanwhile, the spectators at the public square outside the UK Pavilion can view the activity's information and images broadcasted from inside. Audiences' interaction is important to the UK Pavilion. It will gather the ideas and opinions from the visitors and it will change the scheduled contents and programs from time to time.
 
Shanghai Expo Tours :
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SHEXDT--2 : Two days tour to World Expo 
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SHSICT--2 : Shanghai Half Day City Tour Afternoon (Seat-In- Coach Tour)
SHSICT-6 : Zhujiajiao and Seven Treasure Town One Day Tour (Seat-in-Coach Tour)
STWH-1 : 4 days Shanghai Package With Hotel 
STWH-2 : 3 days Shanghai Package With Hotel
SHPOT-1 : One Day Shanghai Private Tour A 
SHPOT-2 : One Day Shanghai Private Tour B 
SHPOT-3 : Free and Leisure Shanghai Tour 
SHPOT-10 : One Day Jewish Memory Tour in Shanghai 

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